Be it a basic company
website, corporate portal, product showcase,
online service portal or information website,
its the elements of design, navigation, usage of
colors, content, graphics etc that make a good
user experience. Each such web entity has to be
treated afreash, keeping in mind the user and
the benefits that the user is supposed to derive
out of it.
At the end of the day, its is user who decides if the website is up there or not. Technology will only help in getting you there but will in itself not be able to ensure success.